Generic, siloed ad creative fatigues in weeks, forcing perpetual spend hikes just to maintain yesterday’s results. Your creative isn’t tested for action; it’s made for vanity.
Performance teams sacrifice brand voice for momentary clicks, leading to high-churn customers and a low Customer Lifetime Value (CLTV). Short-term gains cost long-term trust.
Brand teams track engagement; Performance teams track ROAS. No one tracks the correlation. You lack a unified dashboard where brand health directly links to financial metrics.